Step-by-step guide

From sign-up to your first
live Meta campaign

Follow these 7 simple steps to get your ads running on Facebook and Instagram — no marketing experience needed.

1
Sign Up
›
2
Business Info
›
3
Build Campaign
›
4
Choose Plan
›
5
Connect Facebook
›
6
Launch
›
7
Track Results
Step 01

Create your free account

Getting started takes under 2 minutes. Sign up with your email address and create a password — no credit card required at this stage.

  • Use the email address you check regularly — we'll send campaign updates there
  • Your password must be at least 8 characters
  • After signing up, check your email to verify your account
  • Already have an account? Click "Log in" at the top of the page
theadflowapp.com/adflow_auth.html
Create your account
Full name
Email address
Password
or continue with
Continue with Google
Step 02

Tell us about your business

Answer a few simple questions about your business. This is what Adflow's AI uses to write your ad copy and build your audience — the more detail you give, the better your ads will be.

  • Enter your business name exactly as customers know it
  • Choose the category that best describes what you sell or offer
  • Describe what makes you different from competitors — be specific
  • Tell us who your ideal customer is (age, location, interests)
  • Select the Nigerian states where you serve customers
theadflowapp.com/adflow_onboarding_v2.html
Tell us about your business
Business name
e.g. Mama Titi's Kitchen
Business category
Food & Restaurant ▾
What makes you different?
We use only fresh ingredients sourced daily from Bodija market...
Step 03

Build your campaign with AI

Choose your campaign goal and let Adflow's AI write your ad copy, select your audience, and estimate your reach — all automatically in seconds.

  • Pick a goal that matches what you want right now — more sales, more awareness, or more website visitors
  • Add a special offer if you have one — "10% off this week" always boosts results
  • Review the 3 ad variations the AI creates and pick your favourite
  • You can edit any part of the AI-generated copy before launching
theadflowapp.com/adflow_campaign_builder.html
What's your campaign goal?
🛒 Get more sales
👀 Build awareness
🌐 Website visits
📞 Get calls
Special offer (optional)
e.g. Free delivery this weekend only
Writing your ad variations... Building your audience profile...
Step 04

Choose a plan and pay

Select the plan that fits your business size and pay securely with your card, bank transfer, or USSD. Your subscription is monthly and you can upgrade or cancel anytime.

  • Starter — ₦8,000/month: 1 active campaign. Great for testing
  • Growth — ₦18,000/month: 3 campaigns. Most popular for growing businesses
  • Scale — ₦35,000/month: Unlimited campaigns. For serious businesses
  • Payment is processed securely by Flutterwave — your card details are never stored by Adflow
  • Your Meta ad spend budget is separate and paid directly to Meta
💡 Our recommendation
Set a daily Meta ad budget of ₦5,000/day or more and run your campaign for at least 7 days. Adflow works best when your campaign has enough time and budget to build momentum — you'll see significantly stronger results.
theadflowapp.com/adflow_payment.html
Starter
₦8,000
1 campaign
Growth ★
₦18,000
3 campaigns
Scale
₦35,000
Unlimited
🔒 Secured by Flutterwave · Card, Transfer, USSD
Step 05

Connect your Facebook account

Link the Facebook account that manages your business Page and Ad Account. Adflow needs this permission to create and manage your ads on Meta automatically.

  • Use the Facebook account that has admin access to your business Page
  • Make sure you have an existing Facebook Ad Account — if not, Adflow will guide you to create one (it's free)
  • Adflow only accesses your Page and Ad Account — never your personal profile, messages, or friends
  • You can disconnect Adflow from Facebook at any time in your Facebook Settings
theadflowapp.com/adflow_fb_connect.html
f
Connect Facebook
Adflow needs access to your Facebook Page and Ad Account to create and manage your campaigns automatically.
Access your Facebook Pages
Create and manage ad campaigns
View campaign performance data
Step 06

Launch your campaign on Meta

Review your campaign details one last time, set your daily budget, and hit launch. Adflow submits your ad to Meta for review — most ads are approved and live within 1–2 hours.

  • We strongly recommend a daily budget of ₦5,000/day or more and running for at least 7 days — this gives Adflow enough data to fully optimise your campaign and deliver real results
  • Meta reviews all ads before they go live — this usually takes 1–2 hours
  • You'll get an email notification once your campaign is live
  • Plan to run your campaign for at least 7 days — Adflow needs time to optimise your ads and consistently deliver much better results over a full week
theadflowapp.com/adflow_launch.html
✓
Campaign built
3 ad variations ready
✓
Payment confirmed
Growth plan active
✓
Facebook connected
Ad account linked
→
Ready to launch
₦5,000/day recommended · 7+ days
Step 07

Track your results

Your Adflow dashboard shows you exactly how your campaign is performing — reach, clicks, and results — in plain language. No marketing jargon, just numbers that matter to your business.

  • Check your dashboard daily in the first week to see early results
  • Your first performance update arrives within 24 hours of launch
  • Adflow automatically pauses ads that aren't performing and boosts the ones that are
  • Commit to at least 7 days per campaign — the longer Adflow runs your campaign, the more it optimises for the results that matter to your business
  • Use the insights to improve your next campaign
theadflowapp.com/adflow_dashboard.html
People Reached
12,430
↑ 18% this week
Ad Clicks
847
↑ 24% this week
Daily Spend
₦2,100
Within budget
Cost per Click
₦248
↓ 12% cheaper
Get started — it's free → Learn more about Adflow

Tips for better results

Simple things that make a big difference to how your campaigns perform.

📸
Use real photos of your business
Ads with real photos of your products, food, or workspace always outperform stock images. Customers trust what they can see is real.
🎯
Be specific about your audience
The more specific you are about who your customer is, the better Adflow's AI can target them. "Women aged 25–40 in Lagos who love skincare" works better than "everyone".
💰
Start with a clear offer
Ads with a specific offer ("Free delivery today only" or "Buy 2 get 1 free") always get more clicks than generic ads. Give people a reason to act now.
⏱️
Give campaigns at least 7 days
Adflow needs at least 7 days to fully optimise your campaign. We recommend ₦5,000/day for 7 days (₦35,000 total) as your starting budget — this gives Adflow enough to work with and consistently delivers strong results.
📱
Make sure your page looks good
Before running ads, make sure your Facebook Page has a profile photo, cover image, and recent posts. People check your page before they buy.
🔄
Refresh campaigns monthly
Ad fatigue is real — people stop noticing the same ad after a few weeks. Use a new campaign each month with fresh copy and a different offer. Always run each campaign for at least 7 days before judging results.